Located in the heart of London, Elm Park Pub is a small sanctuary where people can relax and refuel. There were plenty of reasons to get excited about this client.

They approached us to create branding to use in-store, on signage and across all stationery. The brief was to design a logo that was classic, approachable and had a subtle reference to the brand name. Specifically, they were hoping to utilise the leaves as a motif throughout the brand.The branding brings two different elements together to provide a unique visual association that matches the laid-back vibe of the pub..