laura bond

Laura bond

Client

Laura Bond Jewellery

Edinburgh-based luxury jewellery brand

Quick Facts

Timeline:
2021 - Ongoing
Market:
International Luxury
Platforms:
Digital, Print, Social
Industry:
Luxury Jewelry

Links

www.laurabond.com

Laura Bond approached us with a vision to transform their digital presence and create a visual language that would resonate with their rapidly growing international audience. What began as a focused campaign evolved into a comprehensive creative partnership, spanning multiple seasons and platforms.

As an Edinburgh-based jewelry brand making waves in the luxury market, Laura Bond needed imagery that could speak to both press and consumers while maintaining their commitment to craftsmanship and contemporary design.

Campaign Management

Talent casting and direction
Location scouting
Styling coordination
Shoot production

Digital Assets

Website imagery
E-commerce content
Social media templates
Press kit materials

Project Scope

Creative Direction

Campaign concept development
Seasonal narrative planning
Visual identity refinement
Brand voice consistency

Production

Editorial photography
Product photography
Behind-the-scenes video
Social media content

Laura Bond is an Edinburgh based, international jewellery brand. Since working with the brand within their second year of launching we developed a visual language to communicate with precision and cultivate desire.

The brand continues to grow exponentially, already earning itself over 60k instagram followers and loyal customers in all corners of the globe.

Strategic Approach

Understanding the Brand

Laura Bond's journey from creating handmade pieces to establishing an international presence required a visual strategy that could scale while maintaining the brand's intimate connection with its audience. We developed a comprehensive understanding of their:

Core brand values and aesthetics
Target market aspirations
Competition landscape
Growth objectives

Strategic Approach

The brand continues to grow exponentially, already earning itself over 60k instagram followers and loyal customers in all corners of the globe.

Understanding the Brand

Core brand values and aesthetics
Target market aspirations
Competition landscape
- Growth objective

Creative Vision

Our creative direction focused on capturing the delicate balance between contemporary design and timeless elegance. Each shoot was carefully planned to:

Showcase product craftsmanship through macro details
Create aspirational yet approachable lifestyle imagery
Develop versatile content for multiple platforms
Maintain consistent brand storytelling

Growth Metrics

Instagram following growth to 60k+
Featured in leading fashion publications
Increased international market presence
Enhanced brand recognition

Brand Evolution

Established cohesive visual identity
Strengthened luxury market positioning
Improved content engagement rates
Expanded press coverage opportunitiesGrowth objective

Behind the Scenes

Pre-Production

Each campaign begins with extensive planning, mood boarding, and creative development. We collaborate closely with Laura Bond to ensure every detail aligns with the brand's vision and seasonal objectives.

Shoot Day

Our production team manages every aspect of the shoot, from lighting and composition to talent direction and styling, ensuring we capture both planned shots and spontaneous moments that enhance the narrative.

Post-Production

Careful attention to detail in post-production ensures every image meets our high standards while maintaining authenticity and bringing out the natural beauty of the jewelry.

We develop campaigns constantly so as not to remain stagnant. We work with Laura Bond to create fresh and innovative shoot ideas that will set them apart in the market.

We worked across a brand collaboration with Laura Bond for Stylist magazine for their initial brand launch. Creating images to be used across the platform. Stylists editors recommend a curated collective of independent brands of which Laura Bond was selected working with her we creative directed a AW shoot to be featured.

SS21 CAMPAIGN

The Laura bond team reached out to us with a brief to creative direct and shoot an ad for their spring summer collection. We provided a full services package which included creatively styled images , videos to use across socials , unleashing the creative spirit for the new styles.