Hair rehab London
HAIR REHAB LONDON
CLIENT
SCOPE
BRANDING
BRAND STYLE GUIDE
SOCIAL GRAPHICS
PACKAGING
DIGITAL DESIGN
Hair Rehab London, founded by Lauren Pope in 2007, needed to transform their trade division "Salon Professional" into a cohesive, premium brand identity. What began as handmade clip-in hair extensions had grown into a successful business, but the trade side lacked clear brand direction and consistency across touchpoints.
THE APPROACH
Working closely with Hair Rehab London, we developed a sophisticated new identity that would elevate their professional line while maintaining the authenticity that made the brand successful. The focus was on creating a premium, professional aesthetic that would resonate with salon partners and end consumers alike.
THE SOLUTION
The new brand identity centered on clean, minimal design with a luxury feel. Key deliverables included:
A refined, modern logo system that works across all applications
Contemporary packaging design emphasizing quality and professionalism
Digital assets optimized for web and mobile experiences
Comprehensive brand guidelines ensuring consistency
Social media templates that balance education and aspiration
User-friendly product information graphics
Website design that enhances the customer journey
IMPACT
The rebrand successfully positioned Hair Rehab London's professional line as a premium player in the salon industry. The new identity system provided the clarity and consistency needed to support the brand's growth while maintaining its professional credibility.
