Hackett london
Hackett london
CLIENT
Hackett London
SCOPE
DIGITAL DESIGN
EMAIL DESIGN
SIGNAGE
SOCIAL MEDIA ASSETS
MOTION
Hackett London, the prestigious British menswear brand, entrusted me with crafting their Christmas Sale Campaign across digital and physical touchpoints. This project showcased my ability to maintain luxury brand positioning while driving commercial objectives.
THE CHALLENGE
The Hackett London team entrusted me with creating their digital Christmas Sale Campaign, focusing primarily on their email marketing initiatives. Working within their refined brand guidelines, I crafted a series of strategic email communications that would engage their sophisticated customer base throughout the holiday season.
The Execution
At the heart of this project was designing a suite of email templates that would showcase Hackett's premium offerings while effectively communicating their seasonal promotions. Each email was meticulously designed to maintain the brand's elevated aesthetic while driving commercial objectives.
The campaign encompassed several key promotions:
Early access communications for valued customers
Exclusive preview events
Tiered discount offerings reaching up to 40% off
Special collection highlights for outerwear and formalwear
Beyond email, I developed complementary assets that created a seamless customer journey:
Eye-catching social media graphics featuring festive messaging
In-store sale signage that commanded attention while maintaining sophistication
Website promotional banners and content blocks
Animated elements to enhance digital engagement
Technical Delivery
Each email was crafted with precision, ensuring:
Responsive design for optimal viewing across all devices
Clean, semantic HTML coding for reliable delivery
Rigorous testing across major email clients
Strategic deployment timing for maximum impact
The project demonstrated my ability to work efficiently within established brand parameters while delivering high-impact promotional content that drove holiday sales objectives.
