Ted Baker
CLIENT
Ted Baker
SCOPE
ART DIRECTION
BRAND STRATEGY
DIGITAL ASSETS
BRAND COLLATERAL
EMAIL DESIGN
SOCIAL CONTENT
ARTWORKING
SIGNAGE
PRINT MATERIAL
MOTION
When iconic British fashion house Ted Baker sought to reinvigorate their brand presence for their London flagship store launch, they turned to me to orchestrate their creative vision. This comprehensive project showcased my ability to weave cohesive narratives across multiple touchpoints.
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The Solution
At the heart of this project was the "A Brilliant Fuchsia" initiative, where I worked hand-in-hand with Ted Baker's in-house creative team to craft a distinctive visual language that would resonate across all platforms. The challenge was to honor Ted Baker's heritage while injecting fresh energy into their brand expression.
The Solution
Drawing inspiration from the store's London Bridge location, I developed a color palette that subtly referenced the area's rich travel heritage while maintaining Ted Baker's signature sophistication. This visual framework formed the foundation for:
Immersive in-store experiences
Engaging social media content
Dynamic email campaigns
Custom digital wallpapers and mobile assets
Animated content for digital platforms
Environmental signage and wayfinding
Print collateral and marketing materials
The Solution
Drawing inspiration from the store's London Bridge location, I developed a color palette that subtly referenced the area's rich travel heritage while maintaining Ted Baker's signature sophistication. This visual framework formed the foundation for:
Immersive in-store experiences
Engaging social media content
Dynamic email campaigns
Custom digital wallpapers and mobile assets
Animated content for digital platforms
Environmental signage and wayfinding
Print collateral and marketing materials
Impact
The campaign successfully launched Ted Baker's new flagship store while elevating their brand presence across digital and physical touchpoints. The cohesive visual strategy created a seamless customer journey from social media to in-store experience.
